Engage People On Social Media By Asking Questions

As I’ve said repeatedly, “It’s called social media for a reason.” How do you gain traction with people on social media? Not by telling them things, but by asking them questions.

When you make a post, go ahead and finish it with an open-ended question, something like “What do you think about the topic? Post your thoughts below.” BTW, and open-ended question is one that doesn’t automatically elicit a short, one or two word answer like “Yes” or “No,” “red” or “blue.” It asks people to express their inner views on a subject, to answer expansively.

Of course, the other part of the social media equation is interacting on other people’s posts. In order for you to be seen, you need to do more than write your own posts. Of course, other people are asking questions on their social media posts. Some of them are asking closed questions, to be sure. “Am I right – yes or no?” A few people will be asking open-ended questions. Either way, when you reply, your voice is added to the conversation. More importantly, your on-line name or handle is added to the stream of information flowing past the eyeballs of others.

If you look for advice on marketing, a metric crap-ton of people will shout a single-word piece of advice at you – “Content!” What they mean is that you should be creating unique information to put in front of others to grab their attention.

But here’s a bit of content the so-called experts tend to overlook: asking your own questions on other people’s social media posts.

Let’s say, someone makes a post about carpet cleaning. Yes, I use that industry in a lot of examples. So let’s say a person posts that you should steam clean your carpets at least every six months. Go ahead and ask your own question! Like with your own posts, open-ended is best. “In addition to the 6-month cleanings, should I also clean before a holiday gathering?” You could switch that to a closed-ended question: “Which is best, cleaning before or after a holiday gathering?”

If you can’t think of a relevant question, it’s okay to ask for examples and clarification. I can guarantee there are plenty of other folks out there who would like additional examples or a different explanation. “Is there a different schedule you’d recommend for a carpet in the reception area of a business?” “Can you give an example of a hotel lobby carpet cleaning process?”

Asking relevant questions, ones that dig deeper into the subject of the post, are often nearly as good as – and sometimes better than – the original informational posts, and will get your name out there as someone who knows what they’re talking about.

Source by Scott A Gardner

Eminem – Short Biography

The story of Eminem is similar to that of his songs, it needs a little censoring. Some may not be appropriate for those viewed as too young, but here I feel it’s important to look at why his music, and consequently Eminem himself, appears so angry. Everywhere you look in his life from his hard child hood with an unstable cruel mother, to his well-publicized and rocky relationship with wife Kim, you see that Eminem raps about what he knows. His life is the subject of his music and he makes no excuses. But a hard upbringing only propelled him into superstardom as you can read in magazines like The Source and XXL. Eminem took his humble beginnings and built a career.

Eminem (Marshall Bruce Mathers) was born on October 17, 1972, in Kansas City, Missouri where he lived for twelve years until he moved to Detroit. He never had much of a chance to make friends moving every other month because his mother continued to get evicted for the lack of pay. Eminem went to school up to the 9th grade where he failed three times before dropping out. He then continued to strive for that record deal to make him famous. While trying to achieve his goal he little Haile Jade Scott was born on December 25, 1995 with long time girlfriend Kim Scott. (Eminem homepage) Eminem continued to rap after the birth of his daughter entering into 97 Rap Olympics in Las Angeles that produced 1,500 to the 1st place winner. Eminem furiously came in 2nd desperately needing the money not knowing that a few producers had seen him from Interscope. Finally he had the opportunity to show what he is made of with Dr. Dre, Dr. Dre was so impressed after hearing Eminem free styling on a Los Angeles radio station that he put out a manhunt for the Michigan rhymer. (Eminem homepage) a famous rap producer that wanted to open the doors for Eminem. The two instantly hit it off, recording four songs in the there first six hours of working – three that made it to his first LP. (Eminem Bio.) Now officially making it, Marshall and Dre set to make his second LP. The album became the Marshall Mathers LP and won 3 Grammies and was the first rap album ever to be nominated ‘Album of the Year’, selling more than 8 million records in the United States alone. (Eminem Bio.) Eminem continues to succeed with the his partners who started his career for him although he continues to face many difficult times between the media, his mother and the long conflicting relationship between him and his girlfriend. After they had broken up they had obviously still talked, either about there relationship of for the sake of their daughter Hailie who means more to Eminem then anyone in the world at this point of his life. I wanted to be a family to Kim and Hailie and raise my daughter the right way and not cut on her like my father did to me. My family is all I have ever fought for and all I’ve ever tried to protect. The only thing I’m scared of is being taken away from my little girl. (Chuck Weiner) Eminem was also scared to raise a family and wasn’t sure if he would have sufficient funds or know how too. When my daughter was born I was so scared I wouldn’t be able to raise her and support her, as a father should. Her first two Christmases we had nothing, but this last Christmas, when she turned three she had so many f*ckin’ presents under the tree, she kept opening them saying, ‘this one’s for me too?’ My daughter wasn’t born with a silver spoon in her mouth. But she’s got one now! (Chuck Weiner) Eminem can’t help but to spoil his little girl being that he feels it was degrading that way his mother treated him. If my mother is f*ckin’ cruel enough, knowing she didn’t help me get where I’m at, try to take food out of my mouth and out of my daughter’s mouth, try to take me for everything that I have, then I’m not holding back on this album. She’s always been out to get me, and now she knows I have money so she won’t leave be alone. I know that’s not a nice thing to say about your mother, but unfortunately it’s true. (Chuck Weiner) Eminem has so much hate toward his mother that has built up in all the recent years in his life that he will do anything to keep Hailie happy and keep a healthy relationship between the two of them. His mom on the other he can’t seem to forgive because of all of the grief and trouble that she has put him threw.

Eminem has psychologically turned 360 degrees throughout his life. From the fighting and confusion with his mother, never meeting his father to being one the biggest success stories in rap history. The best example is an experiment of Eminems anger management, after he had started to rise he would get opinions from people saying “Your white, why are you rapping” & “Go play Rock and Role” and he said that drove him angrier and angrier and he emphasized it throughout his lyrics. Eminem was probably born as a kid with no chemical imbalances, but after his mother put him threw so much hell after he has grown up he may have a chemical imbalance and not be able to control some of his emotions that he feels when people disrespect him. When he is presented on T.V. he looks as if he is always sad of something is always bothering him that he can’t be proud of his achievements of happy to be where he is and it’s got everything to do with his childhood and recent terrible interactions he’s had with friends, family and rivals.

Source by Michael Cooper

Should You Use Twitter for Your Business?

We recently did a survey of small business owners and we found that their least favorite marketing tool was Twitter.

Twitter is an odd bird, pun intended.

A lot of people who use Twitter are not sure what to make of it and those that do not use it are not sure how to join in or if they should join in.

Twitter is a lot like drinking water from a fire hose —- the stream of data that goes rushing by can seem daunting and outright confusing.

So I'm not going to tell you in this brief video HOW TO use Twitter. That's best left for another article.


What I will tell you is this: If you're a B to B company and you're not using LinkedIn, I would definitely use LinkedIn before using Twitter. And if you're a B to C company and you're not using Facebook, I would certainly do that before getting involved with Twitter.

Because if you are using Facebook and LinkedIn consistently they both have easy to use apps that can connect your accounts so that your LinkedIn and Facebook posts will post automatically to Twitter. But again, how to use Twitter is another story for another time. Just know, right now, that it CAN be done.

But maybe you're already using LinkedIn and Facebook and you're even dabbling with Twitter, too.


Here's the bottom line: if you're using Twitter to send tweets about your business, make sure some of the tweets link to your own site. It's not good to constantly tweet about yourself.

Share relevant industry news in addition to info about your business. Mix it up. The reason tweeting can help your website is that the search engines, like Google, now give more value to sites that have, what's called, "social media signals."


Social media signals can be from Twitter, Google Plus, Facebook, LinkedIn, etc.

Links coming and going from Twitter in and out from your site are indications to the search engines that your site is relevant and engaging, and will be given preference in the search engine results pages over sites that do NOT have social media activity.

And the reason Twitter can help your search engine rankings is because it's like sending traffic and backlinks to your own site.

It shows activity and engagement with other users and the Internet at large. And regardless of what you think of it, Google, Yahoo and Bing are now all giving more credence to sites with social media activity.

So it's more about, what Google wants, Google gets! Give Google what it wants to get what you want — better search engine results.


So two things to keep in mind to maximize your Twitter experience: make sure you follow other relevant people, companies and entities. Following them will often get you return follows. Not always, of course, but more kindly.

Once you have hundreds or even thousands of followers they will read your tweets and, more importantly, click through to your content.

Secondly, use a third party tool like Hootsuite or Tweetdeck to post your tweets. The reason? you can preschedule them in advance to go out several times a day for a week if you wanted, plus, most importantly, they offer stats and reporting to show you which tweets of yours were clicked on, retweeted, favored, etc.

This will help you understand what type of content people are interested in reading and where you should devote your attention.

And one last tip: do not follow more people than follow you. It's considered a negative to follow a thousand people with only 100 followers of your own. For example, as you get up into the hundreds of followers, let's say 500, do not follow more than 450.

So hopefully that answered the question, or at least cave you some food for thought: you should use Twitter for your business.

Thanks for reading.

Source by Gene R. Sower

First Black Academy Award Winner and Past Academy Award Winners

We are almost there, Oscar time! Every actor on the planet will be gathered around the TV, either at a party or in their living room, to see who gets to take home the hardware this year. It is a fun event with a long, storied history.

Since the time is here, you should get a few of your basic facts straight before you head of to you party. Just knowing a few little facts will really ‘wow’ them at the party:

*Bob Hope has hosted the show the most times, 19.
*Hattie McDaniel was the first black performer to win an Oscar for ‘Gone With The Wind’
*Oscar Hammerstein is the only ‘Oscar’ to win an Oscar.
*Jack Nicholson has been nominated 12 times, that’s the most.

Just think about heading into that party with knowledge like that! Here is my list of favorite past winners separated by decade:

Picture: Rebecca, 1940
Actor: Laurence Olivier, Hamlet, 1948
Actress: Loretta Young, The Farmer’s Daughter, 1947

Picture: An American In Paris, 1951
Actor: Humphrey Bogart, Hamlet, 1951
Actress: Grace Kelly, The Country Girl, 1954

Picture: The Sound of Music, 1965
Actor: Gregory Peck, To Kill A Mocking Bird, 1962
Actress: Kathrine Hepburn, The Lion in Winter, 1968

Picture: One Flew Over The Cuckoo’s Nest, 1975
Actor: Art Carney, Harry and Tonto, 1974
Actress: Liza Minnelli, Cabaret, 1972

Picture: Chariots of Fire, 1981
Actor: William Hurt, Kiss of the Spider Woman, 1985
Actress: Marlee Matlin, Children of a Lesser God, 1986

Picture: The Silence of the Lambs, 1991
Actor: Nicholas Cage, Leaving Las Vegas, 1995
Actress: Frances MacDormad, 1996

Picture: A Beautiful Mind, 2001 —
Actor: Philip Seymour Hoffman, Capote, 2005 —
Actress: Halle Berry, 2001

Have fun Sunday!

Source by Bill Sheers

Photography Basics – Portrait Photography Tips

People are easily the number one subject for photographs. From party snaps, to photos of children and travel shots of family members in front of famous monuments, millions upon millions of people photographs are taken every single say of the year.

Portrait photography is a little different to general people photography. The intent of portrait photography is capture and display something of the ‘essence’ of a person; to say something about their character, personality, or life.

The three most important things to get right in portrait photography are camera settings, lighting, and your relationship with your model.

Camera settings for portrait photography

Because taking portrait photographs is all about a person’s face (or if it’s a wider shot, their head-and-shoulders), classic portrait photography settings seek to remove anything distracting from the background of the shot. This mimics the effect of looking at someone’s face from very close up, and makes the subject ‘pop’ (this is photographer-speak for ‘stand out and capture attention’).

The way to achieve a distraction-free portrait photo is to use a wide aperture, often as wide as possible (f/2.8 or f/4 are popular choices). Wide apertures produce a shallow depth-of-field, which renders anything far from the plane of best focus – i.e. the background – as a soft blur.

Aside from a wide aperture, the only other important setting is ISO. This should be as low a number as possible (e.g. ISO 100), as higher ISOs will lead to digital noise, which is particularly ugly in a portrait.

There’s one offshoot of portrait photography where the recommended settings are different, and that’s environmental portrait photography. Environmental portrait photography seeks to show a person in their ‘natural habitat’, which is often their workplace. Here you want to show the background, so a smaller aperture is appropriate.

Lighting for portrait photography

Lighting in portrait photography can be as complicated as you like. Professional portrait photography is almost always done in a studio, where the lighting can be 100% controlled. If you’re reading this, chances are you don’t have your own photography studio, so let’s discuss a simple lighting scheme you can set up at home.

First, position your model at a window. The light coming from the window should be bright, but not direct (i.e. not coming directly from the sun). You model should be facing you, side on to the window. Light from the window light will obviously light up the side of their face that is closest to it. Then, position something on the other side of your model that will bounce reflected light from the window onto the other side of their face. Anything white or reflective will do, for example a piece of white cardboard or a sheet of aluminum.

Now you have a basic, flattering light scheme, with the main light source on one side of your model’s face, and ‘fill’ light from the reflector on the other. Don’t forget that you should frame the shot close enough that the reflector is not in the shot.

Interacting with your subject

Portrait photography inevitably says something about the relationship between photographer and subject. Unless you’re shooting professional models, the hardest thing about taking portrait photos is not in fact camera settings or lighting, but ensuring that your model is comfortable and relaxed enough to give you good results. A model who feels awkward, uncomfortable or self-conscious will not photograph well.

Often the best strategy to relax your model is simply to engage them in conversation, as this will take their mind off the camera. They’ll probably get more comfortable with the process after you’ve rattled off a few shots, so schedule a decent amount of time and plan on taking your best shots towards the end of the session.

Source by Tobias Sterling

How to Beat Writer's Block

At one time or another most scriptwriters experience writer's block. You sit and stare at the screen, willing the words to come out – but nothing happens.

However, as common as writer's block is, it is actually reliably easy to deal with – if you know how.

Based on my own experience – and that of dozens of screenwriters I've talked with and helped overcome this problem – I believe that most writer's block is due to lack of proper preparation. Let me explain …

First, though, a confession. I have never experience writer's block. I write every day, and there has never been an occasion when I've sat down to write and nothing has come out. However, there are times when writing is harder than others, and through analyzing this pattern I have reached several conclusions about how scriptwriters can prevent writer's block:

Allow yourself to write crap: There's a burden on writers to produce something outstanding. We know that in order to sell our screenplay, get people to read our script, it has to be excellent – and that can make it hard to write a scene when you are not sure how to make it outstanding. Do not worry. Just write it. Even if you know it's not working right, simply writing does several things – it gets you over writer's block ("look at me, I'm actually writing!"), It gets you "warm up", and it gives you something to work with. Bottom line – you can not edit a blank page. Get it down, write the scene, then come back and fix it.

Plan what you are going to write: Different writers have different approaches to writing a script – some plan meticulously, others prefer to just "go with the flow". It's my experience that those who "go with the flow" are more prone to writer's block. Why? Because they need inspiration to come at the exact moment they sit down to write. If it does not, they've got no fall back. However, if you plan carefully you'll always know what you're going to write.

So what do I mean by planning? Without writing an article article on outlining effectively (that's for another day), I mean that you need the following (in order):

  • A story synopsis: A brief telling of your story (1-3 pages) that has a beginning, a middle and an end. This is your road map, it tells you where to go.
  • A structural outline: The structure is the frame of your screenplay. The key structural elements need to be strong for your story to work. So be clear what your opening is, the set-up, inciting incident, etc, through to the closing image. There should be about nine or ten of these key elements.
  • A scene outline: From the synopsis, write up a brief description of each scene – what happens, who says what, the key parts. Make sure all the key structural elements are in there.
  • Scene cards: Finally, write out a plan for the scene – the order of events, who's there, what happens, what is said etc.

If you have all of these, you will always know what you are going to write. You sit down, pick up a scene card, and write that scene. The beauty of this is that you can write non-chronologically. That's right, if all your scenes are planned out, you simply choose the one you're in the mood for right now!

The result? No writer's block!

Source by Don MacnabStark

Common Story Problems That Will Sink Your Screenplay – Part 2

You’ve written your script, you send it off, you get a rejection – why is that?

While people often focus on issues like character or screenplay structure, there are often far simpler reasons that scripts are rejected.

The key thing to remember is that like anything else, scriptwriting has rules. Violate those rules and the gatekeepers – readers for production companies – will not allow you to enter the heavenly kingdom. Like Clint Eastwood being beaten half to death in Unforgiven for wearing his guns into town, you will be left beaten and bloodied at the doors of movie heaven if you don’t follow the rules.

And what sinks most screenplays is basic errors. So before you send your script to anyone, make sure you have the basics right. That includes:

Spelling and Grammar: I know it sounds obvious, but it’s amazing how many scripts are riddled with mistakes in spelling and grammar. Readers typically love reading and writing, and will take it as an insult if you can’t be bothered to get this right.

Format: Scripts are formatted in a particular way – your job is to follow that format, not invent a great new way of presenting your script. “It will attract attention” I hear you wail. “It will wind up in the reject pile” I respond. If you aren’t sure how to format a script, either read lots of scripts and spend hours playing around on Word, or use software like Final Draft or Movie Magic Screenwriter. There are also free software packages available like CeltX that will format properly.

Length: Again, your job is to follow the rules, not break them. Readers want to open up your script and find that it is between 90 and 120 pages. If it’s shorter than that it’s not really a feature film, if it’s over 120 pages it’s too long, which not only means a longer read for them but also has budget implications. If you are a professional writer you should be able to deliver a well-told story in 90 to 120 pages.

Get one of these wrong and you’ve raised a concern in the reader. Two and they are viewing your script from a negative frame of mind. And just like baseball, three strikes and you’re out!

So give your script a chance to be read by taking care of the basics. That way the brilliant writing and quirky characters that you have spent months developing will have the opportunity to come alive and dazzle a cynical reader!

Source by Don MacnabStark

Four Key Habits For Successful Screenwriters

What separates winners from losers? Why do some people manage to sell a screenplay, while others don’t? In short, is there anything that we can learn from successful screenwriters that will allow others to achieve success?

Having worked in this business for around ten years now, I’ve certainly had lots of time to ponder this question, and, of course, to try and apply the lessons I have learned to my own career as a screenwriter.

While I don’t profess to have all the answers – if I did I would be luxuriating by the pool in my Hollywood villa rather than writing this article – I believe that they are key habits that you can adopt that will increase your chances of success as a screenwriter:

Persistence: This is the first key habit for a reason – this is not an easy business. If you come into it thinking that you can just whip out a quick draft of the first idea you think of and Hollywood will come knocking at your door you are in for a rude shock.

Many people think that screenwriting is easy – they’ve seen plenty of bad films, and they think “I could easily write something better than that!” And compared to a novel it’s a snip to write a film script – whereas a typical novel weighs in at around 120,000 words, a screenplay is closer to 20,000 words – so how hard can it be to write 20,000 words?

Actually, it’s pretty hard! For while the screenplay format is significantly shorter than a novel, that brevity places its own demands upon you – no thoughts, no space to explain everything – you have to get straight into the story and show everything through what your characters do and say.

The truth is that many people write one screenplay, can’t sell it, then quit – but like anything else, you get better with practice, so your second script will be better than your first, your third better than your second, and so on. Persistence is vital. Because if you keep writing, keep improving, keep networking, keep sending your scripts to people, you will eventually find someone who is interested in what you have written.

Keep Learning: Screenwriting is a skill, and you need to keep on developing and improving your skills. One way to do this is to be open to learning. There are many different ways to learn this skill – you can take a screenwriting class, buy a book on screenwriting, read articles like this, read professional screenplays, and of course be sure to regularly sit down and analyse completed films to see what works and what doesn’t. Learning never ends.

Write From The Heart: Many writers spend time trying to write what is currently popular. Writing what you think people want to see – or, in fact, what you think they might want to see in three years time – is a waste of time. As William Goldman famously said of the movie business, “nobody knows nothing.” The bottom line is that all good writing is about emotion – if you are passionate about your story and your craft, the emotion will show in your story, and readers will respond to that.

Write Regularly: Finally, any writer must commit to writing regularly. The only way to BECOME a writer is to BE a writer. Of course you will have another life – a job, family, hobbies etc – that will make it hard to write every day, but the more often you do, the better your writing will become.

With a few rare exceptions, good writers are made, not born. You can make yourself a good writer by being passionate, persistent, open to learning, and by writing every day. If you write it (and keep writing it) eventually they will come…

Source by Don MacnabStark

Why Men Won’t Marry And Go Their Own Way

I am fascinated by the number of women who complain that there are not any good men out there for marriage and the number of men who go their own way (MGTOW).

As I was doing research for one of my books, I learned something absolutely astonishing. I learned that both men and woman are more educated in the area of preparation for an occupation that we are to successfully choose and marry a mate for the next forty years. Why is this important? Many people who get into relationships and get married haven’t an accurate idea what they are getting themselves into. They are not educationally equipped with the tools that they need to have a healthy relationship. Even worse, due to the emasculation of men and manhood displayed in media, the court system, films, Human Resource policies, etc., there is no benefit to men for being men.

More now than ever, schools and colleges are feminine-centric. The Judeo-Christian model of marriage where the roles of traditional marriage are not equal is frowned upon by the feminist movement. That said, how can a man see marriage in today’s society as a benefit? Most times he is not fully appreciated for all that he does. He is expected to work his whole life for his family and suddenly his wife decides to leave, causing him to lose all that he has invested in and worked for?

Women are taught that they need to have high standards for the man they are supposed to marry. However, are they emotionally ready for marriage? It is clear that both men and women are not likely to have read a good relationship or communication book to prepare themselves for a healthy relationship. Men often complain how women can sometimes be “drama queens,” are selfish and want to be the center of attention. Some men also report that women are not steeped in bringing much to the table beside the sexual relationship which women tend to use to manipulate men. Men like companionship and women who like to share their time doing the things men like to do. Men love to be respected. They like women they can trust, are considerate but often say that they find these things lacking.

Men who go their own way do not have to bear the risk of being decimated, financially, emotionally and physically. They can live a more peaceful, drama free life. They often will date, but will not marry again. Men want a relationship, but many men and women are unprepared. So how can this dynamic be improved?

I believe that educating ourselves as to what a healthy relationship is supposed to be is critically important. Statistics reveal that the total percentage of college graduates that will not read another book after graduating college is 42%. For High School graduates it is 33%.

Education is essential concerning relationships. Imagine what a difference it would make if 1/3 of our formal education included relationship skills? I submit that the result would be couples better prepared for relationships. That said, reading and practicing what is learned, would improve not only the quality but the longevity of a relationship. Realizing that “being” the right person who is prepared for a relationship versus “finding” the right person could change the dynamic of the lack of available marriage eligible men and women.

Source by Johnn Williams Jr.

CRM for Online Retail Business: Top Benefits

Today, the concept of shopping has dramatically changed. More and more people are buying from online retail stores. This may be due to various reasons, such as the convenience of buying things from home, saving valuable time, offering free shipping, providing an easy way for customers 'to compare prices among various online retail stores, presenting customers' with less product prices when compared to the products available in physical store, and much more.

Have you ever purchased any products from an e-commerce store? How often do you purchase? What are your buying experiences? Are they delivering products on-time? How is the product quality? Is it good? Does your retail store offer customer support services? Are they quickly resolving your complaints and issues after the post-purchase? At a point of time, every customer, who purchases from an e-commerce store, will come across any one of these questions.

However, in this technology-driven day and age, the e-commerce industry is booming and growing rapidly. There are several industries that are coming up with online retail store ideas to attract a new stream of digital customers' to their businesses. But how can your business attract online customers' without having a proper strategy?

Utilize Customer Relationship Management (CRM) software to streamline all your online business activities, provide top-quality tailor customer experiences, as well as effectively manage the retail customer relationship.

Here are the top benefits for your e-commerce store if you invest in a CRM solution today:

1. Automate Repeated Workflows

Previously, sales people used to waste their valuable time sending follow-up emails to clients and customers' instead of focusing on their core sales operations – selling. Now, you can use CRM system to automate the repeated work flows such as sending off follow-up emails, as well as tracking the buyer's online activities.

For example: Your customer has recently purchased a smart phone from your store. Immediately, after the purchase you can use CRM system to send an individualized thank-you e-mail. After a week, you can use your CRM solution to automatically send a proposal list of smart phone accessories to your recent smart phone buyer. In addition, you can define an alert system focusing on customers' who are leaving your store without purchasing anything. Use CRM system to track your lost customers 'activities, monitor interested products, and the browsing history of your lost customers' in order to send them the relevant products with discount prices.

2. Understand Online Customers' Needs

In this highly competitive business environment, it is imperative for businesses to have a full-blown picture of its customers. Use CRM system to automatically track and monitor your web customers' current needs, interests, tastes, preferences, age, income, demographics, past communications, buying histories, etc. The system then records all the customers' analysis in the centralized CRM database. This analysis along with up-to-date records on each customer will help the marketing, customer support, and sales team to improve their productivity as well as boost their efficiency. Additionally, tracking your customers 'online social media activities will enable you to take note on your current customers' needs and buying preferences.

3. Boosts Positive Customer Experiences

CRM is an invaluable tool for online retail stores to keep track of their lost customers, detect and prevent the fraudulent transactions, and provide an easy checkout process. It will help you by providing the right information to your online buyers. For instance, if one of your online customers has asked you the question, "Where is my current order status?"

Then, you can use CRM system to provide your customer with an immediate response. In CRM software, you can track the intuitive order status as well as the comprehensive history lookup of your customers'. The data obtained from your CRM system will help you in providing accurate status information, which can "wow" your customers and foster an overall positive customer experience.

An e-commerce CRM system is helpful for businesses by facilitating every-day tasks, increasing visibility into the selling process, establishing more personalized shopping experiences, and driving a higher number of sales. Effectively utilize the solutions of the cloud-based CRM system to generate the maximum profits for your online retail store.

Source by Dan Andrew